In 2020, we set out to codify the Tessian brand and evolve our visual identity. It wasn’t a brand overhaul, but rather a consolidation of disparate elements and an alignment on a clear brand system.
Our goal was to reflect our Human First approach to security and our cutting-edge technology in a scalable brand system that would stand out in a crowded market.
We delivered new brand guidelines, a Tone of Voice playbook, a brand Manifesto (written & video), swag and dozens of assets that have been applied across all Tessian channels to ensure continuity, cohesion and cut through.
Fast forward two years and Tessian was named one of "The 10 most innovative security companies of 2022" for - among other reasons - boldest corporate tagline (“Email security for ‘Oh Sh*t’ moments”).
Oct 2023: Tessian announced its acquisition by Proofpoint.
Role: Head of Marketing Communications