I’m a marketing, communications and go-to-market leader and advisor with over 15 years experience working for iconic global brands and ambitious tech startups. Specializing in brand, content and communications, I'm obsessed with language, design and deeply understanding target audiences and their cultural context. I make complex stuff (tech, science, policy) simple and compelling, and I have a track record for building and leading teams that deliver exceptional work that creates community, builds trust and generates revenue.
Over the course of my career, I’ve worked in-house and in agencies with some of the world’s most beloved brands and top creative talent. I love when different ideas and people collide and am passionate about building inclusive teams that interrogate problems with an array of perspectives and skill sets.
I entered the tech industry via Google. In London, I worked on its brand & reputation strategy and social impact initiatives across EMEA. In New York, I was a Team Lead in Google’s Creative Lab, where I led multidisciplinary teams in developing brand systems, user experience concepts, product prototypes, and ad campaigns for flagship products and emerging technologies. Our work won awards like the Webby for Mobile Best Practices (Expeditions); Webby for Best Visual Design-function (Frightgeist); iF Design Award (Google OnHub); United Nations Momentum for Change Recipient (Project Sunroof).
After Google, I went on to build the marketing functions at Tessian, a SaaS email security startup which was acquired by Proofpoint in 2023 and at Sylvera, a leading B2B carbon data startup. Before tech, I worked in advertising with clients like Nike, Target, Jordan Brand, Diet Coke and Amex at Wieden+Kennedy and Droga5.