Messaging & Strategic COMMS Development

Corporate & Brand Narrative: Working with your founder or exec-leadership team, I’ll codify and articulate your purpose, mission, and point-of-view in a cohesive and compelling way that will resonate with your employees, investors, customers and partners.
Product Messaging & Positioning: Working with your Product and Sales leaders, I’ll organize your product portfolio into a clear system. I’ll codify and articulate product messaging in terms your target audience will understand and care about. That means emphasizing benefits over features, and tailoring messages to ideal customer profiles (ICPs) and buyer personas.
Communications & Content Strategies: I create holistic content and communications programs inclusive of thought leadership, social, and SEO tactics in order to raise brand awareness, build authority and generate leads.

Strategic Business Planning & Delivery

Marketing Organization Design: Have zero marketers and/or zero experience with marketing? No problem! I’ll identify what tools and disciplines you need, who to hire, and how to track success.

Quarterly or Annual Marketing Strategy: I’ll build your multi-channel marketing and communications plan, defining KPIs, and setting OKRs – ensuring alignment with broader Commercial goals and ensuring your marketing team won’t be a cost center, but a revenue-driver!
Go-To-Market Strategy: I partner with Sales and Product leaders to define the go-to-market strategy and process, inclusive of sales enablement, category creation, and product marketing best practices. I also create assets like sales decks, analyst briefings, product fact sheets, website landing pages, etc.

Product Launches: I lead product launches from start to finish, owning project management, strategic development, creative development and delivery.
Crisis Comms: I’ve managed many comms crises in my day, and can develop and lead a response plan that turns a crisis into an opportunity.
Internal Comms and Employer Branding: I’ll help you identify areas of tension and disorder, establish rituals to engage, inform and motivate, and amplify employee success stories in order to attract and retain the best talent and maintain a stellar reputation.