We live in an era that allows us to be more connected than ever. And yet getting and staying connected is still a hassle.
The Google Access group had a bunch of hardware and software projects dedicated to improving the total wireless experience. We saw an opportunity to unify them under one overarching brand—Google On. (This has now become Google Wifi, part of the broader Google hardware family.)
My team created the brand vision and ecosystem, which consisted of the OnHub router and Google On app. Our brand principles—safe, transparent, simple, smart—became the foundation for hardware, packaging and UX design.
The OnHub was awarded an iF Design Award in 2016.
Role: Team Lead / PMM