Jordan Brand’s basketball roster included Carmelo Anthony, Chris Paul and Dwyane Wade. We made a variety of campaigns to promote the athletes and sneaker drops.
For Chris Paul - whose speed is his super power - we made a series of :05 TV spots for a fast but impactful :15 TV buy. The entire integrated campaign was called “Quick Can’t Be Caught.”
For Dwyane Wade, we took inspiration from James Bond to create the “Dominate Another Day” campaign. Featuring Kevin Hart and not-so-subtle references to Wade’s rivals, the spots ran during Christmas 2010, with Part 2 airing during the Heat vs Lakers game. To tease the campaign, we sent custom-etched ipads to influencers.
Role: Account Executive, Wieden+Kennedy