In June 2015, Google Trends introduced real-time data to give users a faster and more comprehensive view of our world through the lens of Search. At the same time, Google also announced a new group called the News Lab whose mission is to make sure Google tools and data are available to journalists everywhere. So my team pitched the News Lab an idea for an interactive experience leveraging a cultural moment to make Trends data more timely, fun and shareable. Together, we built Frightgeist to help people conjure up the most popular costumes across the U.S.
Within 2 weeks of launching, Frightgeist had 3.6M page views and 1.2M sessions with an avg length of 1:23. That means people spent more than 27,000 hours (or 3 years and 66 days) looking at costume trends.
Frightgeist won a Webby Award in Web: Best Visual Design-function.
Role: Team Lead / PMM